New 2023 logo and slogan aiming to promote Philippiens and offer coherent brand, accompany all the programmes of the Department.
The Department of Tourism (DOT) during its 50th anniversary on Tuesday unveiled the country’s “enhanced” tourism slogan “Love the Philippines,” replacing the decade-old “It’s More Fun in the Philippines.”
The “Love the Philippines” branding marks a new era in Philippine tourism as the country continues to recover from the pandemic, President Ferdinand Marcos, Jr. said in his speech.
“It springs from the genuine love that you, me, and all of us have for the Philippines,” Marcos said.
“What better way to express that love than by directly incorporating it into our country’s newest tourism campaign slogan, ‘Love the Philippines.’ It will serve as our guide post for Philippine tourism industry moving forward,” he added.
The tourism campaign, the President said, aims to enhance the experience of a traveler, which includes the promotion of regional products and championing “green movements.”
He also urged the Filipino public to sustain the momentum the country built towards improving the tourism landscape, and thanked the Philippine tourism industry and stakeholders for their warmth and hospitality which are “innately embedded in the social fabric of being a Filipino.”
For her part, Tourism Secretary Christina Frasco cited the country’s rich culture and diversity, as there was “so much more to the Philippines than the fun and adventure” it articulated to the world, noting that it is a “powerhouse of mega diversity.”
Colors of the logo green, blue, and red not only makes the logo visually striking but also imbues it with deep cultural and ecological significance. The incorporation of squares depicting scenes like windmills, fish, budol, the Sinulog mask, and mangoes provides a snapshot of the diverse experiences and rich heritage that await visitors. This logo serves as a beacon, inviting the world to explore and fall in love with the Philippines.
Budots Media other article:
https://medium.com/@budots.media.philippines/love-philippines-how-we-have-pimped-the-infamous-logo-in-3d-quest3-ready-0375dd73b70e
More context
“Love the Philippines” was unveiled by the Department of Tourism in 2023, at its 50th anniversary, replacing “It’s More Fun in the Philippines”. This post shows the vector (SVG/AI) versions of the logo that Budots Media prepared, including a blue edition, and notes the meaning of its green, blue and red colours and the small squares with scenes such as windmills, fish, the Sinulog mask and mangoes.
Clean vector files matter because a national tourism brand has to work everywhere, from social posts to large prints and motion graphics. The next step was animating the logo; the full process is described in the 2026 post on animating the DOT “Love the Philippines” logo, linked below with other tourism work.
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Translations
Polski
Hasło „Love the Philippines” zostało zaprezentowane przez Departament Turystyki Filipin w 2023 roku, w 50. rocznicę jego powstania, zastępując „It’s More Fun in the Philippines”. Wpis pokazuje wektorowe wersje logo (SVG/AI) przygotowane przez Budots Media, w tym wersję niebieską, oraz znaczenie barw zielonej, niebieskiej i czerwonej i małych kwadratów z motywami, takimi jak wiatraki, ryby, maska Sinulog i mango. Czyste pliki wektorowe pozwalają używać marki wszędzie – od mediów społecznościowych po druk i animację. Kolejnym krokiem była animacja logo, opisana we wpisie z 2026 roku.
日本語
「Love the Philippines」は、フィリピン観光省が創立50周年の2023年に発表したスローガンで、「It’s More Fun in the Philippines」に代わるものです。この投稿では、Budots Mediaが作成したロゴのベクター版（SVG/AI）とブルー版を紹介し、緑・青・赤の色の意味や、風車、魚、シヌログの仮面、マンゴーなどを描いた小さな四角形について説明しています。国の観光ブランドはSNSから大判印刷、モーショングラフィックスまであらゆる場面で使われるため、きれいなベクターデータが重要です。次のステップであるロゴのアニメーションは、2026年の記事で詳しく紹介しています。
Filipino
Inilunsad ng Department of Tourism ang “Love the Philippines” noong 2023, sa ika-50 anibersaryo nito, kapalit ng “It’s More Fun in the Philippines”. Ipinapakita ng post ang vector (SVG/AI) na bersyon ng logo na inihanda ng Budots Media, kasama ang asul na edisyon, at ang kahulugan ng berde, asul at pulang kulay at ng maliliit na parisukat na may mga tanawin tulad ng windmill, isda, maskara ng Sinulog at mangga. Mahalaga ang malinis na vector file dahil ginagamit ang pambansang tourism brand saanman, mula social media hanggang malalaking print at motion graphics. Ang animation ng logo ay nasa post noong 2026.
العربية
أطلقت وزارة السياحة الفلبينية شعار «Love the Philippines» عام 2023 في ذكرى تأسيسها الخمسين، ليحلّ محل شعار «It’s More Fun in the Philippines». يعرض هذا المنشور النسخ المتجهية (SVG/AI) من الشعار التي أعدّتها Budots Media، ومنها نسخة زرقاء، ويشرح دلالة الألوان الأخضر والأزرق والأحمر والمربعات الصغيرة التي تصوّر مشاهد مثل طواحين الهواء والأسماك وقناع مهرجان سينولوغ والمانجو. الملفات المتجهية النظيفة ضرورية لأن العلامة السياحية الوطنية تُستخدم في كل مكان، من وسائل التواصل إلى المطبوعات الكبيرة والرسوم المتحركة. أما تحريك الشعار فيتناوله منشور مفصّل عام 2026.
Hi we are working hard on making Philippines Tourism better.
https://medium.com/@budots.media.philippines/love-philippines-how-we-have-pimped-the-infamous-logo-in-3d-quest3-ready-0375dd73b70e
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