LOVE THE PHILIPPINES

New 2023 logo and slogan aiming to promote Philippiens and offer coherent brand, accompany all the programmes of the Department.

 The Department of Tourism (DOT) during its 50th anniversary on Tuesday unveiled the country’s “enhanced” tourism slogan “Love the Philippines,” replacing the decade-old “It’s More Fun in the Philippines.”

The “Love the Philippines” branding marks a new era in Philippine tourism as the country continues to recover from the pandemic, President Ferdinand Marcos, Jr. said in his speech. 

“It springs from the genuine love that you, me, and all of us have for the Philippines,” Marcos said.

“What better way to express that love than by directly incorporating it into our country’s newest tourism campaign slogan, ‘Love the Philippines.’ It will serve as our guide post for Philippine tourism industry moving forward,” he added. 

The tourism campaign, the President said, aims to enhance the experience of a traveler, which includes the promotion of regional products and championing “green movements.”

He also urged the Filipino public to sustain the momentum the country built towards improving the tourism landscape, and thanked the Philippine tourism industry and stakeholders for their warmth and hospitality which are “innately embedded in the social fabric of being a Filipino.” 

For her part, Tourism Secretary Christina Frasco cited the country’s rich culture and diversity, as there was “so much more to the Philippines than the fun and adventure” it articulated to the world, noting that it is a “powerhouse of mega diversity.”